Process - Practical engineering solutions for business goals
I bring deep technical skills and pragmatic engineering solutions to every project—whether that's consulting with startups, building niche products, or creating content. I work with a small roster of teams at any given time so I can embed deeply and stay focused on achieving concrete business outcomes with reliable, well-crafted technical execution.
Discovery & Assessment
Every engagement begins with understanding your current state and goals. I work closely with your team to assess technical challenges, organizational needs, and strategic objectives.
This phase involves deep conversations with stakeholders, technical reviews of existing systems, and analysis of your engineering processes. I focus on identifying the highest-impact areas where my involvement can make a meaningful difference.
After interviews, system reviews, and ride-alongs, I build a clear action plan that prioritizes the most critical needs and establishes measurable success criteria for the engagement.
What you get from discovery
- Technical architecture review
- Team structure assessment
- Process evaluation
- Stakeholder interviews
- Priority roadmap development
- Success metrics definition
Hands-on Execution
Once discovery is complete, I embed with your team and dive into the highest-priority work immediately. That could mean shipping core product features, fixing architectural issues, guiding hires, or building operating cadence—whatever delivers the most value toward your business objectives.
I maintain close communication throughout, providing regular updates and adapting as priorities shift. With deep technical skills and practical engineering experience, I can pivot quickly between building features, solving infrastructure challenges, or guiding architectural decisions—always focused on what moves the business forward.
Whether it's building critical features, scaling infrastructure, or mentoring junior developers, the goal is always tangible business results paired with sustainable technical foundations.
Having a principal-level engineer who could immediately contribute across the entire stack was exactly what we needed during a rapid growth phase.
Knowledge Transfer
A key part of every engagement is ensuring your team can maintain and extend the work we complete. I don't believe in creating dependencies—only in building your team's capabilities.
This involves comprehensive documentation, code reviews with your developers, architecture decisions explanations, and process training. I make sure your team understands not just the “what” but the “why” behind technical decisions.
By the end of an engagement, your team should feel confident continuing the work independently. I remain available for questions and periodic check-ins, but the goal is always sustainable autonomy.
Knowledge transfer includes
- Documentation. I deliver comprehensive technical documentation, architectural decision records, and process guides that your team can reference long-term.
- Code Reviews. I run detailed walkthroughs of implemented solutions with your developers, explaining patterns and approaches they can apply going forward.
- Training Sessions. I facilitate focused sessions on new tools, processes, or methodologies introduced during each engagement, ensuring your team can use them effectively.
How I work - Consulting, products, and pragmatic solutions
I operate across two main areas: technical consulting with startups and building niche products. Both share a common foundation—deep technical skills applied to real business problems.
- Business-Focused Engineering. I evaluate every technical decision through the lens of business value. Whether it's consulting work or product development, my goal is achieving measurable business outcomes.
- Rapid Deployment. I can typically begin consulting engagements within days, perfect for addressing critical technical needs or time-sensitive projects. Product development follows iterative build-test-learn cycles.
- Flexible Engagement. I structure engagements month-to-month so we can adapt as priorities shift. Product work follows market feedback and user needs.
- Startup Specialized. I bring deep experience with pre-seed to Series A challenges, providing practical insight into early-stage company constraints, opportunities, and growth patterns.
- Full-Stack Capability. I'm comfortable across the entire technical spectrum—from frontend React to backend APIs, infrastructure, data pipelines, and system architecture.
- Sustainable Solutions. Whether I'm consulting or building products, my focus is on creating maintainable, well-documented systems that teams can own and extend long-term.
Discovery defines the work, execution delivers it, and knowledge transfer makes sure your team can carry it forward. If that approach sounds like what you need, I'd love to talk through your roadmap.
Tell me about your project
- ifelse, LLC
Building in Pasadena, CA
I typically work with only one or two teams at a time so every engagement stays high-touch.