Case Study - Premium LEGO® display stands by fans, for fans

Overview

DisplayMyBricks is a niche e-commerce business creating premium display stands specifically designed for LEGO® collections. Founded by LEGO® enthusiasts, the company understands what collectors need: a way to keep their builds safe, organized, and looking their best.

This represents the complete lifecycle of niche physical product development—identifying an underserved market (LEGO® display solutions), creating a focused product line, and building distribution through multiple retail channels.

Product & Market Fit

LEGO® collectors invest significant time and money into their hobby. Standard display solutions don't account for the unique needs of LEGO® builds:

• Specific dimensions for different set sizes
• Proper weight distribution for stability
• Aesthetic presentation that complements the builds
• Protection from dust and accidental damage

DisplayMyBricks solves this by designing stands specifically for LEGO® collections, created with authentic understanding of collector needs.

What we built

• CAD Design & Prototyping
• 3D Printing & Manufacturing
• Multi-Channel E-commerce
• Etsy & eBay Storefronts

Business Strategy

The platform demonstrates a smart go-to-market approach:

• Current: Active presence on Etsy (craft marketplace) and eBay (collectors' platform)
• Expansion: Planned launch on Amazon and Walmart for broader reach
• Positioning: Premium quality over budget alternatives
• Branding: "Designed by fans, for fans" establishes authenticity

Market Validation

The LEGO® collecting community is passionate and growing. By focusing on quality display solutions and positioning as fellow enthusiasts rather than just vendors, DisplayMyBricks has found a sustainable niche in a market that values both product quality and authentic understanding of collector needs.

Visit displaymybricks.com to see the product line.